Creative, Planning & Digital Director

Our ambition is to be one of the fastest growing profitable Food & Beverage companies in Europe, with internationally loved and valued brands. Join us on the journey!

We are looking for a Creative, Planning & Digital Director to join Strategy, Marketing and Innovations business function and lead Creative, Planning & Digital team! The position is permanent and located in our modern headquarters in Vuosaari roastery. 

The purpose of the role is to raise the overall level of creative marketing communication at Paulig in order to ensure internationally loved and valued brands that can travel across markets and categories. This will be achieved by leading Paulig’s creative planning and development of the marketing communication, optimizing media buying and analytics as well as the ownership of the digital agenda (strategy and execution) in close collaboration with the SMI management team.

Key responsibilities of the role:

  • Leading the creative development of all Paulig branded marketing communication including packaging and pack design development, visual shelf solutions for retail in collaboration with brand portfolio managers.
  • Lead overall Paulig marketing communication planning.
  • The overall planning and buying of media in close collaboration with the key stakeholders within marketing.
  • Leading all the key marketing partnerships.
  • The overall digital strategy and its execution, creating the required efficient platforms and setting up the governance and digital infrastructure.
  • Manage and develop digital capabilities & our technical platforms (collaboration with IT), process and analytics.
  • Coordinating the digital media portfolio and creating master content and communication material.
  • Leading and developing the e-commerce channel in terms of own channels and visual identity and marketing toolbox for the customer channels.
  • Create the required capabilities and competencies and ensure optimal organizational development in order to deliver on the Paulig strategy.
  • Leading a team of 5 direct reports.
  • Act as a role model and promote the common Paulig culture and collaboration within Paulig.

What we appreciate:

We hope you are a strong marketing professional with extensive experience from senior management role. We hope you are an innovative and customer minded person who leads by example and makes things happen. 

  • At least 10 years’ experience in senior management roles within brand marketing & communication, creative planning and media buying
  • Strong leadership and interpersonal & collaborative skills 
  • International experience & international mindset 
  • Relevant Master’s Degree (preferably in business administration or equivalent) and strong business acumen
  • Consumer and customer minded
  • Fluency in spoken and written English

What we offer:

  • Challenging and interesting work in family-owned company work with strong brands and products
  • A work community that shares strong values Strive for Excellence, Stay Curious and Grow Together and sticks together in the quest of Exploring Great Taste.
  • What do our employees think about Paulig? According to our employee engagement survey TellUs 2018, 92% of Pauligians see that our strategy and goals are worth aiming for, 93% see we are living up to the company values and 91% see the future of the company looks bright.

Some travelling is included in the role. In this role, you report to SVP, Strategy, Marketing and Innovations Tina Andersson.

More information and how to apply:

Did you get excited? For further questions & applying, please contact Heikki Otsolampi: via e-mail or via phone +358 50 61 860 during 18.7 3-4 pm (Finnish time) or 25.7. 3-4 pm (Finnish time). Application by August 16th 2019.

Do you want to get to know us better? Go and have a look:  @pauligfi, #munpaulig, #mypaulig,  

Helsinki, Finland